MADRID (AP) — EA Sports will become the title sponsor of the Spanish La Liga beginning in 2023-24. On Thursday The league. The league said in a statement on Tuesday that the videogaming company will replace Spain-based bank Santander as the main sponsor of Europe’s second-richest domestic league after the final season.
A multi-year deal has been signed between the league and EA Sports, although neither the league nor EA Sports have yet released details of the deal.
Spanish sports daily Marca said Under the deal, EA Sports will pay the Spanish league 30 million euros ($30.7 million) per season. The rebranding deal includes youth squads and first and second divisions including e-sports and other league-related competitions.
New logos and audiovisual features will be put in place when the new contract begins in 2023.
Spanish league executive director Óscar Mayo said the partnership “is set to truly transform the way football is enjoyed around the world” and show the league is “a global brand.”
It will be the initial time the league, which proceeds with its push to expand its worldwide reach and draw nearer to the English Premier League, will have global title support.
It declared half a month prior that it was finishing its organization with Santander, which supplanted individual Spanish bank BBVA in 2016.
The concurrence with the association comes after EA Sports declared in May that it was cutting off its friendship with FIFA and changed the name of its smash-hit soccer computer game to EA Sports FC.
