Binance has announced a new agreement with soccer star Cristiano Ronaldo for a multi-year non-fungible token (NFT). According to the contract, more than one Ronaldo NFT collection will be created each year and Binance will be published exclusively in the NFT market.
Ronaldo wrote in a Twitter post following the announcement. “Together we’ll give you the opportunity to own an iconic piece of sports history,”
Proud to be partnering with @binance— Cristiano Ronaldo (@Cristiano) June 23, 2022
Together we’ll give you the opportunity to own an iconic piece of sports history.
I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance. pic.twitter.com/SNSCMHggct
Binance says the principal assortment will drop not long from now and will highlight plans made in a joint effort with Ronaldo.
Ronaldo is currently a very popular soccer player with 459 million Instagram followers. He played five FIFA and has scored over 770 goals in his career.
Ronaldo’s Binance contact comes only half a month after the organization reported it was supporting performer The Weeknd’s upcoming world tour, making it “Crypto-Powered” alongside an NFT assortment and a $2 million donation to The Weeknd’s XO Humanitarian Fund under the UN World Food Program.
Unexpectedly, every one of these celebrity deals come as Binance CEO Changpeng “CZ” Zhao tweeted seven days prior that his organization had passed on costly sponsorship potential open doors like “Super Bowl promotions” and “arena naming privileges,” which permitted Binance to continue to recruit in the midst of the crypto bear market and a rash of corporate cutbacks.